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Legacy Clients Part 3: The wedding gift that keeps on giving.

Event planners are fortunate when they can use their gifts and talents to serve one family for multiple events and even generations. I refer to those clients as “legacies.” Decades ago, it was a standard practice for families to use the services of the same caterers, planners, florists, and more for generations. It promoted loyalty and sustainability within communities and for the businesses. Black communities thrived on that practice.

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Legacy Clients Part 2: The bridal shower gift that keeps on giving.

Event planners are fortunate when they can use their gifts and talents to serve one family for multiple events and even generations. I refer to those clients as “legacies.” Last week, I published Legacy Clients Part 1 that began the story of clients that have become gifts to me as an event planner. This post explains more.

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Legacy Clients Part 1: The bridal shower gift that keeps on giving.

Event planners are fortunate when they can use their gifts and talents to serve one family for multiple events and even generations. I refer to those clients as “legacies.” Decades ago, it was a standard practice for families to use the services of the same caterers, planners, florists, and more for generations. It promoted loyalty and sustainability within communities and for the businesses. Black communities thrived on that practice.

READ MORE