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All things events from the creative minds of Reid Rodell.

Create your own holiday traditions.

As an event planner and designer, I am accustomed to taking something traditional and turning it into something non-traditional. The blue gourd in the photo reminds me of what happens when you take something and add a colorful spin to…
Source: Anthony Rodell


Anatomy of a successful book event.

November is the month of books and book authors. We have witnessed one (or more) book launches this month as well, Michelle Obama’s Becoming comes to mind.


Put your oxygen mask on first.

One of the best compliments I have ever received was from a new friend who said, “Anthony, you know when to put your oxygen mask on first.”


Six fall and winter blooms to arrange for your next party.

I rely heavily on the expertise of my florists, Lee’s Flower and Card Shop, in choosing flowers for client events, and even personal events.


Transforming little into much with event spaces.

I’ve curated a few posts from my Instagram feed to demonstrate how I have been able to turn nearly naked to naked event spaces into successful events for clients. Event design is not easy but it is predicated on being able to see the possibilities as you translate a client’s vision. A client will see an empty, sparse space and I will see a completed event that makes them happy.


You need a passport party…

I have been retained to plan all types of parties to fête almost every rite of passage imaginable: birthdays, weddings, births and more. The one rite of passage I have yet to plan is a passport party. I have even planned travel-themed events, but never a passport party. As much as I love to travel, you would think that would be natural to want to plan a party that celebrates and enables others to travel.


The treasure of museums as event venues

If you’ve ever seen the Sex in the City movie, you will recall the moment Carrie walks into the New York Public Library and realizes she’d found the perfect venue for her wedding to Big. Museums have the same effect on me. Some people will see relics of the past and exhibits, and I will see unlimited event possibilities.


Tips for overcoming small dinner party challenges

Hosting a small dinner party can be almost as challenging as planning a big event at home. The devil can be in the working parts, which can appear simple enough on the surface but hard to execute. Recently, I planned an intimate dinner party for clients, where functionality was as important as the menu and other details, including the guests.


Thank you, Preston Bailey

I would imagine that if I were given an unlimited budget for my own version of Oprah’s Legends Ball, I would have to ask Mr. Preston Bailey to be both my event designer as well as one of the legends in my profession I’d fête.


Providing the personal touch for guests

In August, I celebrated my 45th birthday in Salvador, Bahia (Brazil) with a group of my closest friends. Some of my friends have been in my life since childhood while others are “instant” friends I have met over the span of my adult life. It was an extraordinary experience not simply because of the destination, but rather because of the people.


Vintage wedding practices worth reviving

When was the last time you scoured through old family photographs? Everyone should take the time to sit with elders in a family to look at old photos. There is much to be learned from them such as traditions and practices no longer in use.


Back to life: Recuperating after travel #traveltuesday

I’ve just returned from Brazil and an activity-filled excursion. Recall that I am an event planner and my non-vacation life is about to become hectic with events and meetings to the end of the year. How in the world will I recuperate? Well, I have a few tips: